What Is Content Marketing?
Content marketing is a combined strategy of targeted content designed to inform, entertain, and capture the audience. It is not just a blog posting on your site or even a couple hundred blogs placed worldwide. It combines blogs, articles, stories, pictures, videos, and anything else seen online. It is everything that you see and hear online, all combined into one little neat marketing package.
These things are not all the same for every business. You will have your own unique ways in which to use content marketing strategies to reach the specific audience that you need. For example, if you sell shoes, you would not want a blog post about the best ways to cut a dog’s toenails. Your business will need relevant, entertaining content that captures the people you want to turn into steady customers.
Why People Share Content?
It is safe to say that people share content to connect with others. Whether it is to try and sell a product or service or if it is just to get your brand known by more people. Connecting with new people is what it is all about, but that is not all that there is to it. There are five different reasons people share content. To be successful with the marketing strategies, you will need to be able to hit on all of them.
- To deliver information that they feel is relevant, entertaining, or valuable.
- To define themselves to the people that will be reading the shared content
- To grow and enrich their current online relationships
- To get the word out about the topic of the content
- To feel self-fulfillment or self-worth
That may seem like a substantial amount of reasons that people share content. Not all the people you deal with will have the same reason for sharing, but if the strategically placed content reaches their needs, they will share your content. When your content is shared, it will get in front of new people, not just your regular visitors, increasing your traffic and profits.
Creating A Content Marketing Strategy
Creating a content marketing strategy is much more than posting content and hoping for the best. It is a process that includes numerous stages that must be followed if the plan is to be successful. The experts here at STAR5 Media will offer all this and more, creating a marketing campaign like no other.
- Review your competitors and their trends
- Analysis of your company and its assets
- Discovering your brand emphasis
- Establishing the best topics for your content
- Perform a content gap analysis
- Create a content plan for you
- Produce researched, plagiarism-free content for the chosen topics
This is a lot to soak in, we know. That is why we are here for you. Our services make it possible for you to worry about the bread and butter of the business while we take care of the online content marketing side.
How Your Content Promotion Works?
As more companies across the globe move to online platforms, the content placed around on various blogs and sites will continue to rise. This means the content you are placing must be strategically and professionally placed. This is the only way that you can get a good return on your investment.
That is why we are here for you. We know your time’s value, so we will take over the online content marketing tasks that have taken up so much of your time. We know what is needed to be done, and we have the experience and connections to make it happen for you and your business.
Reach out and chat with one of our specialists today to see how we can help your online business grow.